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Cruise Business Development: Safety, Product Design and Human Capital

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 |  2016-04-20 |  2016-04-20 | File type: PDF

||From the Back Cover|This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide s

This
book addresses innovation management and product development in the cruise
tourism industry. It explains how experience management has evolved from a
strictly company-level, product- or service-focused tactical task to an
industry-wide strategic challenge, and analyses the role of intangible
reputational aspects of cruise experiences, as well as peripheral components
and stakeholders, as increasingly important factors for customer acqui...

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