[PDF.31zy] Multicultural Perspectives in Customer Behaviour (Key Issues in Marketing Management)

Multicultural Perspectives in Customer Behaviour (Key Issues in Marketing Management)

[PDF.ip68] Multicultural Perspectives in Customer Behaviour (Key Issues in Marketing Management)

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 | #2748729 in eBooks |  2013-09-13 |  2013-09-13 | File type: PDF

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||About the Author||Maria G. Piacentini is Senior Lecturer in Consumer Research and Marketing at Lancaster University Management School in the UK. Her research focuses on the consumption behaviour of vulnerable consumers, with specific interest in

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consume...

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