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Marketing strategy of 'Starbucks Coffe'

Khanh Pham-Gia




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 | #3047661 in eBooks |  2009-07-22 |  2009-07-22 | File type: PDF

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Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Starbucks is the world leader in the premium coffee market and has an amazing success story. In this study the key factors for the successes of Starbucks are analyzed. The distribution strategy of Starbucks, e.g. through coffee stores, ...

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