[PDF.51rp] Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing
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Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing
Santiago Lopez
[PDF.wx67] Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing
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| 2016-12-19 | 2016-12-19 | File type: PDF|
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: You easily download any file type for your gadget.Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing | Santiago Lopez. I really enjoyed this book and have already told so many people about it!