[PDF.62wf] The Art and Science of Marketing: Marketing for Marketing Managers
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The Art and Science of Marketing: Marketing for Marketing Managers
Grahame R. Dowling
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| #3177937 in eBooks | 2004-08-19 | 2004-07-23 | File type: PDF||||"This book blends art and science to provide insight for marketing managers on how to implement marketing more effectively to creat and capture the value of the offers they make to their target customers."--Abstracts of Public Administration, Development,
If your organization has customers, you need to understand marketing. To achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes from the doing of marketing-implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers, direct marketers, ad...
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