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Social Media Marketing: Theories and Applications

Stephan Dahl




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 | #1081542 in eBooks |  2014-12-01 |  2014-12-01 | File type: PDF

||About the Author|Stephan Dahl is a Senior Lecturer in Marketing at Hull University Business School in England and Adjunct Associate Professor at James Cook University in Australia.

Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications o...

You can specify the type of files you want, for your device.Social Media Marketing: Theories and Applications   |  Stephan Dahl. I really enjoyed this book and have already told so many people about it!

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