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| #2336965 in eBooks | 2015-12-17 | 2016-02-04 | File type: PDF||||"Finally, we have a marketing treatise that makes brand strategy more meaningful and an essential part of business performance, innovation, and customer affinity building." --Donovan Neale-May
|"Srivastava and Thomas have assembled some of the best
New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.
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