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| #3512109 in eBooks | 2012-06-25 | 2012-06-25 | File type: PDF|||"This book provides the reader with a thorough understanding of the principles of services marketing management, and the vital link between the promises that marketers make to their customers, and the standards of service that operational managers must actuall
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.
This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and mak...
You easily download any file type for your device.Services Marketing Management | Peter Mudie, Angela Pirrie. A good, fresh read, highly recommended.
