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Marketing the Sports Organisation: Building Networks and Relationships

Alain Ferrand, Scott McCarthy




[PDF.lg90] Marketing the Sports Organisation: Building Networks and Relationships

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 | #2645524 in eBooks |  2008-08-20 |  2008-08-20 | File type: PDF

||1 of 5 people found the following review helpful.| Great, if you like marketing sports organizations!|By Richard J. Ammon|Teamwork? Teamwork?
It looks like two people wrote this book, but only one is mentioned?
They should probably have added more pictures so that lawyers could enjoy the book as well!|About the Author||Alain Ferrand is Professor of Marketing at the University of Poitiers, Director of the Business and Research Centre (CEREGE), Director of the Masters in Sport Organisations Management conducted in French, and an Associate Profe

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.



You easily download any file type for your device.Marketing the Sports Organisation: Building Networks and Relationships   |  Alain Ferrand, Scott McCarthy. Just read it with an open mind because none of us really know.

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