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Selling Advertising Space in 90 Minutes

Brian Neil




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 | #1421508 in eBooks |  2014-12-17 |  2014-12-17 | File type: PDF

|| |"Should be compulsory reading... I'd buy a copy for every media sales manager I know and every salesperson." Annie Swift, CEO, Institute of Sales Promotion|About the Author|Brian Neil has over twenty-five years experience

Selling Advertising space in 90 Minutes is a complete guide to planning and implementing advertisement sales, in a format which can be applied to any publishing context from print to online sales. Based on a successful media sales training course which the author has been giving for many years, the book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closur...

You can specify the type of files you want, for your gadget.Selling Advertising Space in 90 Minutes   |  Brian Neil. I was recommended this book by a dear friend of mine.

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