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| #1791992 in eBooks | 2013-02-07 | 2013-02-07 | File type: PDF||About the Author|Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. He is also Senior Examiner for the Chartered Institute of Marketing and The Market Research Society. Prior to joining the University of Strathclyde, he held
Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society.
The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key ...
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