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The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data," return-on-investment, and the need for global growth. Learn from these extraordinary individuals who are reinventing cont...
You can specify the type of files you want, for your gadget.The Reinvention of Marketing | Deborah Malone. A good, fresh read, highly recommended.
