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Management von Luxusmarken im konjunkturellen Abschwung (German Edition)

Florian Bösl




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 | #3712552 in eBooks |  2011-01-05 |  2011-01-05 | File type: PDF

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Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Hochschule München (Betriebswirtschaft), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: In Teil 2 der vorliegenden Arbeit erfolgt eine theoretische Auseinandersetzung mit den Begriffen Luxus und Marke, und die Erarbeitung einer Definition der Luxusmarke, die im weiteren Verlauf Verwendung findet. Zusätzlich wird die Funk...

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