[PDF.16vy] The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer
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The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer
Daniel Thomas Cook
[PDF.lu45] The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer
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| #1865660 in eBooks | 2004-03-30 | 2004-03-30 | File type: PDF||4 of 4 people found the following review helpful.| Cook's Tour|By Ian Gordon|Marketing to children is tricky business. Just what is a child? Are children naturally innocent? And is it appropriate to direct advertising to children as if they are capable of making consumption decisions? Daniel Thomas Cook's wonderful book guides us through many of these issues as they applied to America in the twentieth century. He discusses comp||
“Blending the sociologist’s theoretical rigor with the historian’s attention to detail and change, Daniel Thomas Cook offers us a striking and original explanation of how twentieth-century notions of childhood together with new marketing
In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather than the mother. Cook situates this fun...
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