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Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective


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 | #4116964 in eBooks |  2014-08-26 |  2014-08-26 | File type: PDF

|| ||“The book offers a new perspective for advertising studies by locating itself within the context of both reception studies and discourse analysis. … Bullo offers an innovative approach to explaining the construction of evaluative stance in advert

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.



You can specify the type of files you want, for your device.Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective   |  S. Bullo. I was recommended this book by a dear friend of mine.

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