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Communication in Responsible Business: Strategies, Concepts, and Cases

Roger N. Conaway




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 | #3096722 in eBooks |  2012-08-09 |  2012-08-09 | File type: PDF

||About the Author|San Luis Potosi, Mexico; Professor of business; Tecnologico de Monterrey (ITESM)

Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-...

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