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Claves para gestionar precio, producto y marca: Cómo afrontar una guerra de precios (Edirectivos: Marketing) (Spanish Edition)

José Luís Belío, Ana Sainz Andrés




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 | #3473989 in eBooks |  2007-07-01 |  2007-07-01 | File type: PDF

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En esta obra encontrará todos los pasos para realizar una auditoría de la cartera de productos, lanzar un nuevo producto, buscar nuevos mercados para él, fijar precios de forma científica, gestionar correctamente la marca y submarcas, y comunicar a través de la publicidad, promociones y relaciones públicas, etc. También hallará las claves para salir airoso ante una guerra de precios. Todo ello basado en los ejemplos...

You easily download any file type for your gadget.Claves para gestionar precio, producto y marca: Cómo afrontar una guerra de precios (Edirectivos: Marketing) (Spanish Edition)   |  José Luís Belío, Ana Sainz Andrés. A good, fresh read, highly recommended.

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