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You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions

Scott de Marchi, James T. Hamilton




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 | #2074115 in eBooks |  2009-10-13 |  2009-11-12 | File type: PDF

||3 of 3 people found the following review helpful.| Stick it to the man|By morelater|A fascinating new approach to decision making made accessible to both the marketers and the marketed. The book is entertaining throughout with thought provoking analysis of decisions that everyone has made at some time or another. The authors break the mold of conventional survey data mining by also digging through google, twitter, and online|About the Author|Scott de Marchi is an associate professor of political science at Duke, where he also heads the program for advanced research in the social sciences.|| James T. Hamilton is the Charles S. Sydnor Professor of Public Policy at Duke U

The hidden patterns behind the way we make decisions

Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth?

Sc...

You easily download any file type for your device.You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions   |  Scott de Marchi, James T. Hamilton. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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