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Worldwide Casebook in Marketing Management

Luiz Moutinho




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 |  2016-02-29 |  2016-03-07 | File type: PDF

||About the Author|Professor Moutinho holds the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 25 years and held

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cac...

You can specify the type of files you want, for your gadget.Worldwide Casebook in Marketing Management   |  Luiz Moutinho. I was recommended this book by a dear friend of mine.

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