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Visual Persuasion: The Role of Images in Advertising

Paul Messaris




[PDF.qz27] Visual Persuasion: The Role of Images in Advertising

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 | #1800447 in eBooks |  1996-12-05 |  2015-03-24 | File type: PDF

|| |The role of images in advertising is explored in a fine survey of the visual aspects of marketing programs. Pictures can evoke emotion and desire and easily become associated with products: Messaris delves into how this happens, exploring underlying viewer ass

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims t...

You easily download any file type for your device.Visual Persuasion: The Role of Images in Advertising   |  Paul Messaris.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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