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Visual Consumption (Routledge Interpretive Marketing Research)

Jonathan Schroeder




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 | #2914755 in eBooks |  2002-09-26 |  2002-09-26 | File type: PDF

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A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.


Focusing on four themes: representation, photography, images and identity, it presents a theoretical...

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