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Travel and Tourism Public Relations
Dennis Deuschl
[PDF.jc68] Travel and Tourism Public Relations
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| #2523802 in eBooks | 2006-08-11 | 2006-08-11 | File type: PDF|||"Hats off to Dennis Deuschl for writing the comprehensive 'bible' for tourism PR professionals. Success in today's competitive marketplace requires commitment and dedication to the complete traveler experience -- visitors' perceptions and feelings about a dest
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Ind...
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