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Transformative Consumer Research for Personal and Collective Well-Being

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 | #2735799 in eBooks |  2012-01-26 |  2012-01-26 | File type: PDF

|| ||"The book is an extraordinary valuable source of theories, concepts, research approaches, and substantive domains that prioritizes consumer well-being within the academic consumer behaviour research." - Carlo Mari, School of Economics, Univer

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisu...

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