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| #3623664 in eBooks | 2012-05-04 | 2012-05-04 | File type: PDF||2 of 2 people found the following review helpful.| Good reference book|By Rene Classen|There isn't a single aspect to email marketing that is not being covered in 'Total E-Mail Marketing'. From list building to bounce handling, from legal constraints to result tracking, Dave Chaffey covers all the subjects you would expect to find in this book. Yet, is it an engaging read? Unfortunately, it is not.
There is no doubt|About the Author|A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops sin
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications.
The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with ca...
You easily download any file type for your device.Total E-Mail Marketing | Dave Chaffey. I was recommended this book by a dear friend of mine.
