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| #2024200 in eBooks | 2007-04-30 | 2007-04-30 | File type: PDF||1 of 1 people found the following review helpful.| How to do it?|By Fernando R. González|A very clear approach on "whay" is important the arts in business, but not clear on "how" to do it...||'The Value of Arts for Business is a must-read for scholars of management as well as for the business leaders who seek to enhance their management skills to meet the challenges of the twenty-first century business landscape. The enterprises of the future will
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that sh...
You can specify the type of files you want, for your device.The Value of Arts for Business | Schiuma. I was recommended this book by a dear friend of mine.
