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The Unseen Power: Public Relations: A History (Routledge Communication Series)

Scott M. Cutlip




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 | #2659038 in eBooks |  2013-11-05 |  2013-11-05 | File type: PDF

|| ||...a thorough recounting of PR firms' development and the now-famous men...who shaped it...|—PR News|...[Cutlip] translates a lifetime of experience and teaching into a comprehensive, readable book winding through the currents, t

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, sch...

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