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The Rise of Marketing and Market Research (Worlds of Consumption)

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 |  2012-10-29 |  2012-10-29 | File type: PDF

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.



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