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The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior

Lily Marfisi




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 |  2015-08-19 |  2015-08-19 | File type: PDF

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Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17/20, , course: Evaluation of the Impact of a Person's Sense of Community on Attitudinal Loyalty and Purchase Behavior regarding the Harry Potter brand, language: English, abstract: Within the past decade, Harry Potter has become a multi-billion dollar brand with millions of fans all over the world. The fan base community has developed with t...

You easily download any file type for your device.The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior   |  Lily Marfisi. Which are the reasons I like to read books. Great story by a great author.

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