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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

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 | #2269723 in eBooks |  2012-04-27 |  2012-04-27 | File type: PDF

|| ||"People spend more time with entertainment media than with any other activity outside of work. Yet given how ubiquitous it is, we have spent far too little effort learning about how entertainment media affects how we think and act. This volume seeks to ad

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the...

You easily download any file type for your device.The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion   |  From Routledge. I was recommended this book by a dear friend of mine.

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