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The Portable MBA in Marketing (The Portable MBA Series)
Charles D. Schewe, Alexander Hiam
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| #954762 in eBooks | 2008-05-02 | 2008-05-02 | File type: PDF||0 of 0 people found the following review helpful.| Five Stars|By Dena|:)|12 of 14 people found the following review helpful.| Going beyond the actual...|By FrKurt Messick|As an undergraduate, I studied political science; as a graduate student, I studied history (among other things) - however, few if any of my classes ever dealt with the actual mechanics of business, despite dea|From the Inside Flap|Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the prim
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to custom...
You can specify the type of files you want, for your gadget.The Portable MBA in Marketing (The Portable MBA Series) | Charles D. Schewe, Alexander Hiam. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.