[PDF.52db] The Management Idea Factory: Innovation and Commodification in Management Consulting (Routledge Studies in Innovation, Organization and Technology)

Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provides important insights that enhance our understanding of consulting, the consultancy industry, and the way that consultants present their ideas and services on the market for management solutions...

You can specify the type of files you want, for your device.The Management Idea Factory: Innovation and Commodification in Management Consulting (Routledge Studies in Innovation, Organization and Technology)   |  Stefan Heusinkveld. I really enjoyed this book and have already told so many people about it!