[PDF.56no] The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

[PDF.ub85] The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

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 | #1669621 in eBooks |  2006-07-06 |  2006-07-06 | File type: PDF

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||0 of 0 people found the following review helpful.| A Great Small Book|By Fabulous|A great small book to get you into the pros and cons of marketing. I keep both The Little Blue Book of Marketing and the Little Blue Book of Advertising right on my desk.|0 of 1 people found the following review helpful.| A little insight, a few things to remember.|By R. Stewart|I was happy that I| |Filled with those 'Why didn't I think of that?' truths that make it a must-read for everyone working in advertising. -- Jerry Della Femina|About the Author|Steve Lance and Jeff Woll are partners at Unconventional Wi

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.

This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:<...

You easily download any file type for your device.The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference   |  Steve Lance, Jeff Woll. A good, fresh read, highly recommended.

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