[PDF.26lv] The Impact of Cultural Differences on the Daimler Chrysler Merger

The Impact of Cultural Differences on the Daimler Chrysler Merger

[PDF.zb06] The Impact of Cultural Differences on the Daimler Chrysler Merger

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 | #3817538 in eBooks |  2010-12-07 |  2010-12-07 | File type: PDF

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Research Paper (undergraduate) from the year 2010 in the subject Organisation and Administration, grade: 1,7, Northumbria University, language: English, abstract: The Merger of DaimlerChrysler in 1998 is regarded to be the biggest merger in the automotive industry. In academic literature there is consensus about the fact that cultural issues had a major impact on the merger’s failure. Bearing in mind the importance of organisational culture on the success of M&A, t...

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