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The Future of Retail - Ready Packaging

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 |  2012-09-27 |  2012-09-27 | File type: PDF

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IntroductionRRP has been assessed in terms of the operational advantages it provides for retailers rather than benefits for the consumer. This report focuses on the advantages RRP can bring for consumers and demonstrates the role it can play in improving shopper experience in the light of emerging consumer trends and concerns over sustainability.Features and benefitsBetter understand the key drivers of in-store shopper behavior and how RRP can align with them in the futu...

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