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The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)

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 | #1725542 in eBooks |  2009-03-04 |  2009-03-04 | File type: PDF

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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining  best practices in the public relations field. In this assembled collection, editor Elizabeth ...

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