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The Future of Competition: Co-Creating Unique Value With Customers

C. K. Prahalad, Venkat Ramaswamy




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 | #1042159 in eBooks |  2004-02-18 |  2004-02-18 | File type: PDF

||2 of 2 people found the following review helpful.| Consumers will be heard!|By Christina C.|At the heart of C .K. Prahalad and Venkat Ramaswamy's book, "The Future of Competition", is a thought provoking look at the evolving relationship between consumers and the companies that sell to them. While traditional business models focus on the company choosing the products that they deem the market wants, Prahalad and Ramaswamy argu|From Publishers Weekly|According to this turgid volume of business metaphysics, dwindling profit margins caused by intensified competition, a glut of commodity production and knowledgeable, web-empowered consumers will usher in "a new industrial system" characte

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to ac...

You easily download any file type for your device.The Future of Competition: Co-Creating Unique Value With Customers   |  C. K. Prahalad, Venkat Ramaswamy. I was recommended this book by a dear friend of mine.

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