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The Dream Society

Rolf Jensen




[PDF.rj75] The Dream Society

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 | #1280534 in eBooks |  1999-05-21 |  1999-05-21 | File type: PDF

||1 of 1 people found the following review helpful.| limited new insights|By Jose Suerte|Based on some of the other reviews, I was looking for a bit more insight on the concept of storytelling. Much of what is covered in this book is information covered in other books on Storytelling. Nevertheless, if you want an introduction to the storytelling as a better way to communicated this book is fine as a first read.|9 of 10 people fo|From Library Journal|Jensen, director of the Copenhagen Institute for Future Studies, presents a riveting essay on the future demand for goods and services. He predicts that the present information-based society will evolve into a society that values the stories

How the shift from information to imagination will transform YOUR business. Futurist Rolf Jensen’s intriguing and indispensable new guide, The Dream Society, shows you how to understand the marketplace of tomorrow and create the company of the future, developing products and services that appeal to hearts rather than heads. This blueprint for the successor to the Information society helps you explore our basic emotional needs — for adventure, togetherness, to...

You easily download any file type for your device.The Dream Society   |  Rolf Jensen. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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