[PDF.60be] The Business of Champagne: A Delicate Balance (Routledge Studies of Gastronomy, Food and Drink)

The Business of Champagne: A Delicate Balance (Routledge Studies of Gastronomy, Food and Drink)

[PDF.zt34] The Business of Champagne: A Delicate Balance (Routledge Studies of Gastronomy, Food and Drink)

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 | #1815907 in eBooks |  2013-01-11 |  2013-01-11 | File type: PDF

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||3 of 3 people found the following review helpful.| Balance is everything|By Markus Hungerbühler Dip WSET|Finally, I could finish reading this essential study about Champagne (the region) and champagne (the wine). Balance and reaching it between opposing parts seems to be the key for understanding Champagne, champagne and, indeed, the whole industry: Balance is paramount in the organisation of the champagne industry with th|About the Author||Steve Charters is Chair of Champagne Management and Director of the Reims Research Centre for Wine-Place-Value, France, as well as being a Master of Wine.

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.

This is the first book to offer a complete overview of the way i...

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