[PDF.95eh] The 4 A's of Marketing: Creating Value for Customer, Company and Society

The 4 A's of Marketing: Creating Value for Customer, Company and Society

[PDF.ho36] The 4 A's of Marketing: Creating Value for Customer, Company and Society

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 | #97869 in eBooks |  2012-04-23 |  2012-04-23 | File type: PDF

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||0 of 0 people found the following review helpful.| Four Stars|By DAMRONGSAK ROJANANARK|This book is ok for me|0 of 0 people found the following review helpful.| love this book|By Boondarik|This book is useful for me to do the paper under the new innovation of marketing framework. Excellent Marketing Book.|1 of 1 people found the following review helpful.| ||'This book, however, was written in an almost Socratic dialogue style that is valuable to all types of readers, which is, needless to say, quite an accomplishment by the authors. The "Market Value Coverage Audit" and "Mini-Cases" add further value to

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: s...

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