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The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead Even the Best Performers

Dick Canada




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 | #2588827 in eBooks |  2001-11-15 |  2001-11-30 | File type: PDF

||3 of 3 people found the following review helpful.| Forewarned Is Forearmed|By Robert Morris|The number is essentially unimportant. Canada could have focused on seven (out of respect to Covey) or on 14 or on 34 "sales traps." In fact, there are hundreds of incorrect or inappropriate actions and strategies undertaken by salespeople or a sales organization because of incomplete or false information, illogical thinking, "tradition,| |The book is catchy, with each section debunking a notion readers probably believe. -- Toronto Ontario Globe & Mail, May 2002|About the Author|Canada is cofounder and executive director of the Institute for Global S

Based on field-tested and scientifically validated research, this book replaces conventional wisdom with hard facts and an updated approach to sales. The guide uncovers 24 assumptions that lead salespeople astray, it debunks sales truisms and falsehoods like "you must be aggressive to succeed in sales" and "lower your price to close the sale", and provides real-life advice on how to close a sale without losing money and too much hard work.



You easily download any file type for your device.The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead Even the Best Performers   |  Dick Canada. I really enjoyed this book and have already told so many people about it!

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