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Television and Political Advertising: Volume Ii: Signs, Codes, and Images: 2 (Routledge Communication Series)

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 |  2014-02-04 |  2014-02-04 | File type: PDF

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This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National P...

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