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Take Their Breath Away: How Imaginative Service Creates Devoted Customers

Chip R. Bell, John R. Patterson




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 | #1741832 in eBooks |  2009-04-22 |  2009-04-22 | File type: PDF

||1 of 1 people found the following review helpful.| It's All About Strategy|By Jim Estill|I recently read Take Their Breath Away: How Imaginative Service Creates Devoted Customers by Chip R. Bell and John R. Patterson.

This is a book with a number of short stories about highly successful companies that have been imaginative in their customer service to create a major differentiation.

The book starts with tw|From the Inside Flap|Unless you have a patent on the rocket car or the secret formula for chewing gum that makes you smarter, you probably haven't cornered the market on the products or services you provide. In fact, no matter what kind of product or service you

Praise for Take Their Breath Away

"Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring."
—Seth Godin, author of Purple Cow and Tribes

"Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic ...

You easily download any file type for your device.Take Their Breath Away: How Imaginative Service Creates Devoted Customers   |  Chip R. Bell, John R. Patterson. Just read it with an open mind because none of us really know.

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