The must-read summary of Michael Silverstein's book: "Treasure Hunt: Inside the Mind of the New Consumer".
This complete summary of the ideas from Michael Silverstein's book "Treasure Hunt" shows how middle-class consumers now have far more tools available to help them make decisions about the products and services they choose to buy. Many are embarking on a personal “treasure hunt” to come up with just the right combination of products and ...
You easily download any file type for your gadget.Summary: Treasure Hunt: Review and Analysis of Silverstein's Book | BusinessNews Publishing. A good, fresh read, highly recommended.