The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".
This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for product...
You can specify the type of files you want, for your gadget.Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book | BusinessNews Publishing. A good, fresh read, highly recommended.
