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Success Factor: Corporate Culture: Developing a Corporate Culture for High Performance and Long-term Competitiveness, Six Best Practices

A. Sonja Sackmann




[PDF.mg99] Success Factor: Corporate Culture: Developing a Corporate Culture for High Performance and Long-term Competitiveness, Six Best Practices

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 | #3951139 in eBooks |  2011-06-27 |  2011-06-27 | File type: PDF

||About the Author||Sonja A.Sackmann is dean and professor in the department of Economics, Management and Organization Sciences at the University of the Federal Armed Forces, Munich.

Do corporate culture and leadership contribute to a firm's success? And if so, how? How can a company create and develop its corporate culture to compete successfully over the long term? Answers to these questions emerge in case studies of the business practices of six long-established and world-renowned companies: the BMW Group, Deutsche Lufthansa, Grundfos, Henkel, Hilti and Novo Nordisk. In a project initiated by the Bertelsmann Stiftung, researchers investigated thes...

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