[PDF.64sz] Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940
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Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940
Juliann Sivulka
[PDF.uv12] Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940
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| #2524067 in eBooks | 2001-09-01 | 2001-09-01 | File type: PDF||7 of 7 people found the following review helpful.| Soft Soap|By Ian Gordon|Sivulka used to teach at the University of South Carolina. She now teaches at Waseda in Japan. I did not care for this book when I reviewed it for the Journal of American History, (Vol. 89 (March 2003): 1450-1451) since I thought Sivulka had a lot of examples of advertising, but really could not analyze advertising or its broader cultural connotations ve|From Library Journal|This new book by Sivulka (journalism and mass communications, Univ. of South Carolina) makes a good case that advertising was a major factor in Americans' heightened awareness of personal hygiene, which began in the middle of the 19th cen
Only a century ago the privilege of washing with soap was mainly a special prerogative of the well to do, and a bath was something most people avoided. But by the end of World War I a revolution in standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly viewed as a powerful symbol of purification, civilization, and progress. What caused this radical shift in attitudes?
In this fascinating cultural history, Juliann Siv...
You easily download any file type for your device.Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940 | Juliann Sivulka. I was recommended this book by a dear friend of mine.
