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Strategic Marketing: An Introduction

Tony Proctor




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 | #3755220 in eBooks |  2002-09-11 |  2002-09-11 | File type: PDF

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Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include:


* marketing strategy
* analyzing the business environment
* the customer in the market place
* targeting and positioning
* marketing mix strategy.

This fresh new introductory text examines the nature of compe...

You easily download any file type for your device.Strategic Marketing: An Introduction   |  Tony Proctor.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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