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| #1264984 in eBooks | 2013-12-10 | 2014-01-30 | File type: PDF|||A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport's vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackle
"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."
- Paul M. Pedersen, Indiana University
"A cleverly integrated and dynamic text...
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