[PDF.12tr] Social Media and Integrated Marketing Communication: A Rhetorical Approach
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Social Media and Integrated Marketing Communication: A Rhetorical Approach
Jeanne M. Persuit
[PDF.jq65] Social Media and Integrated Marketing Communication: A Rhetorical Approach
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| #1491292 in eBooks | 2013-07-18 | 2013-07-18 | File type: PDF||0 of 2 people found the following review helpful.| Three Stars|By Olivia|Not my cup of tea, I guess.||Social Media and Integrated Marketing Communication: A Rhetorical Approach is a thoughtful, groundbreaking work, uniting a classical liberal arts tradition with practical considerations of integrated marketin
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero’s t...
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