Lynne Eagle, Stephan Dahl, Susie Hill, Sara Bird, Fiona Spotswood, Author
[PDF.wu71] Social Marketing
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| #2086421 in eBooks | 2013-02-14 | 2013-02-14 | File type: PDF||From the Back Cover||Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy)
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on...
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